Mass Appeal: Communicating Policy Ideas in Multiple Media

ISBN-13: 9780190062187 / Angielski / Miękka / 2020 / 208 str.

Justin Gest

Recenzje

Justin Gest's Mass Appeal is concise, compelling, and powerful — just like good strategic communication itself. Loaded with real-life examples and practical advice, the book lays out why strategic communication matters and how to do it effectively.

O autorze

Justin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of Apart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.