ISBN-13: 9783659308079 / Rosyjski / Miękka / 2014 / 420 str.
V monografii issleduyutsya problemy lokalizatsii vneshney torgovli i vneshneekonomicheskoy deyatel'nosti, obespecheniya ikh sobstvennoy infrastrukturoy. Razrabatyvayutsya voprosy marketingovogo soprovozhdeniya razvitiya infrastruktury VED. Konstruiruetsya marketing orientirovannaya model' infrastruktury VED, uchityvayushchaya fluktuatsii vneshneekonomicheskikh kon"yunktur i osobennosti natsional'nogo marketing-menedzhmenta. Dannaya monografiya rasschitana na nauchnykh rabotnikov, aspirantov i praktikov, interesuyushchikhsya voprosami marketingovogo obespecheniya napravlennykh transformatsiy infrastrukturnykh kompleksov v sfere vneshneekonomicheskoy deyatel'nosti.
V monografii issleduyutsya problemy lokalizatsii vneshney torgovli i vneshneekonomicheskoy deyatelnosti, obespecheniya ikh sobstvennoy infrastrukturoy. Razrabatyvayutsya voprosy marketingovogo soprovozhdeniya razvitiya infrastruktury VED. Konstruiruetsya marketing orientirovannaya model infrastruktury VED, uchityvayushchaya fluktuatsii vneshneekonomicheskikh kon"yunktur i osobennosti natsionalnogo marketing-menedzhmenta. Dannaya monografiya rasschitana na nauchnykh rabotnikov, aspirantov i praktikov, interesuyushchikhsya voprosami marketingovogo obespecheniya napravlennykh transformatsiy infrastrukturnykh kompleksov v sfere vneshneekonomicheskoy deyatelnosti.