Marketing the City: The role of flagship developments in urban regeneration

ISBN-13: 9781138995666 / Angielski / Miękka / 2015 / 298 str.

H. Smyth;¬Abar;¬Abar

Opis

This book assesses the value of flagship developments and draws out lessons for best policy and practice.

Recenzje

'This book contains important messages for policy makers and practitioners...The case studies were especially helpful and interesting.' - Journal of Property Research

Spis treści

Preface. Acknowledgements. City vision and 'flagship' developments. Context for urban policy and marketing the city. Research approach. Marketing framework. Project management. Project impact. Case studies. The Watershed Complex. The International Convention Centre. The Hyatt Regency Hotel. Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall. Implications of flagships for urban regeneration and marketing. Future development and city visions. Notes. References. Index.

O autorze

H. Smyth