Marketing the 21st Century Library: The Time Is Now

ISBN-13: 9781843347736 / Angielski / Miękka / 2015 / 126 str.

Debra Lucas Alfieri

Opis

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

• Includes web extras, tables, problem and solution exercises
• Contains extensive references to real-world examples of good practice
• Details practical examples and case summaries from leading libraries
• Explores the importance of marketing and promoting academic libraries
• Provides resources for readers to help create marketing plans

Recenzje

"Whether you are completely new to marketing, in the earliest stage of developing your library's marketing plan, or already an experienced marketing professional, you need this book! Marketing the 21st Century Library is an invaluable resource for anyone working in libraries today, particularly those who understand the necessity of effectively communicating the value of the modern library. Debra Lucas-Alfieri explains key marketing principles and applies them to libraries with the insight and perspective of both an experienced marketing and library professional. Well-written, accessible, and packed with valuable information, this book will help you identify tools and resources you can use to create and implement a strategic, integrated, and successful marketing plan for your library." --Clarissa Mansfield, Western Washington University, Bellingham, USA

Spis treści

IntroductionDefinitionsWhat to market and whyHistory of library marketingCreating a marketing planMission/vision statementsSWOT AnalysisMarket ResearchImplementationPart one - Launching promotional initiativesRecruiting studentsUsing social mediaPosters, flyers, table tentsCampus radio and newspapersCollaborating on special eventsBringing faculty on board: In-servicingDepartment meetingsFaculty council and faculty senate meetingsCo-authoring and research servicesPart two - Resources and servicesElectronic assetsPrint livesResearch assistanceOutreachAssessmentPart three - Marketing a profession

O autorze

Debra Lucas-Alfieri has been the Head of Reference and Interlibrary Loan at D'Youville College in Buffalo, NY, since 2002. Her book chapters appear in Middle Management in Academic and Public Libraries and the 21st Century Handbook of Anthropology. Dozens of encyclopedia articles appear in the Encyclopedia of Power, the Encyclopedia of Time, the Encyclopedia of Anthropology, and the 20th Century Encyclopedia of Pop Culture. Debra has also published academic journal articles in Collaborative Librarianship, the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve, and the Journal of Library and Information Science. She teaches web-based workshops for Library Juice Academy (http://libraryjuiceacademy.com/) in marketing public and academic libraries, library management, and interlibrary loan. Additionally, she has served as an editor for the Journal of Library Innovation. She has served as a guest lecturer, conference presenter, and keynote speaker in the field of librarianship and research. She is also recognized in Who's Who in America and Who's Who of American Women. Debra also has a website, www.newlibrarian.org, which details her professional contributions.