Marketing research in the export of sewn and knitwear products

ISBN-13: 9786206175575 / Angielski / Miękka / 184 str.

Dilnavoz Akramovna Abdieva; Diyora Makhmud kizi Usmonova

Opis

In the process of the economic reforms in Uzbekistan much attention is drawn to the development of the textile industry and its sewing-knitting sector. In this regard, this paper deals with organization of regional cotton-textile clusters, production of products in accordance with international quality standards, as well as marketing research for their export, the importance of prospective choice of markets by segmenting them in the effective implementation of tasks in this field. The monograph provides the findings and conclusions of the scientific research on the development of a marketing strategy for the export of sewn and knitwear products, as well as the increase of its efficiency.

O autorze

Dilnavoz Akramovna Abdieva was born in 1993 in Samarkand region of Uzbekistan. Senior teacher at the Marketing department of the Tashkent State University of Economics, Ph.D.Diyora Makhmud kizi Usmonova was born in 1994 in Tashkent city of Uzbekistan. Senior teacher at the Marketing department of the Tashkent State University of Economics, Ph.D.