Marketing of the Space Industry in South Africa

ISBN-13: 9786139872442 / Angielski / Miękka / 2020 / 136 str.

Khanya Zuma

Opis

The main aim of the study was to explore high school students' awareness of the South African space industry; how career opportunities have been promoted to these students; and what has influenced such awareness, or lack thereof. The objectives of the study were to identify students' levels of awareness of the South African space industry; to identify students' perceptions of employment opportunities in the South African space industry; to identify the knowledge of the educational requirements to gain employment in the space industry; to determine the demographic differences of levels of awareness of the space industry in South Africa (male/female, grades 10, 11 and 12, types of schools); and to identify the marketing communication factors that influence students' levels of awareness about the South African space industry.

O autorze

Zuma, Khanya
Author is associated with the Faculty of Management Sciences, Durban University of Technology.