Marketing of Tourism Experiences

ISBN-13: 9780415641227 / Angielski / Miękka / 2012 / 288 str.

Noel Scott; Eric Laws; Philipp Boksberger

Opis

This text examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art.

Spis treści

1. The Marketing of Hospitality and Leisure Experiences  Noel Scott, Eric Laws, and Philipp Boksberger  2. Conceptualizing Experience: A Tourist Based Approach  Serena Volo  3. Urban Tourism Precincts and the Experience of Place  Tony Griffin and Bruce Hayllar  4. Reading the Landscape: The Development of a Typology of Literary. Trails that Incorporate an Experiential Design Perspective  Nicola MacLeod, Deborah Hayes, and Alix Slater  5. The Consumption of Museum Service Experiences: Benefits and Value of Museum Experiences  Jennifer Kim Lian Chan  6. Retail and Service Encounters: The Inter-Cultural Tourist Experience  Katherine B. Hartman, Tracy Meyer, and Lisa L. Scribner  7. Student Travel Experiences: Memories and Dreams  Michael Morgan and Feifei Xu  8. The Staging of Experiences in Wine Tourism  Birgit Pikkemaat, Mike Peters, Philip Boksberger, and Manuela Secco  9. Marketing the Leisure Experience to Baby Boomers and Older Tourists  Ian Patterson and Shane Pegg  10. Effect of Experience on Cognition, Affect and Satisfaction: The Case of Japanese Visitors to Macau  Yi Chen, Xinran Y. Lehto, and Soojin Choi  11. Quality Tourism Experiences: Reviews, Reflections, Research Agendas  Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater, and Claudia Ollenburg  12. Agenda for Co-Creation Tourism Experience Research  Esther Binkhorst and Teun Den Dekker

O autorze

Noel Scott is a senior lecturer in the School of Tourism and Leisure Management, The University of Queensland.

Eric Laws is an adjunct professor at James Cook University, Cairns, Queensland, Australia.

Philipp Boksberger is Director of the Institute for Tourism and Leisure Research at the University of Applied Science HTW Chur, Switzerland.