Marketing of Spices

ISBN-13: 9783659206696 / Angielski / Miękka / 2012 / 264 str.

Thirupathi Kanchu

Opis

India is the land of spices. As the country is blessed with a wide range of agro climatic conditions from tropical to temperate zones, coastal plains to high altitudes and semi-arid to highly humid evergreen forests, it is in an advantageous position to produce a number of spices. As per the terminology on spices prepared by the Bureau of Indian Standards, there are sixty-three spices produced in India. Today, India has a unique position in the global spice scenario as the largest producer, consumer and exporter of spices and spice products. The main objective of this book is to provide the historical background of the global and domestic spices trade and Cultivation practices, land utilization, area under cultivation of Turmeric & Chillies. Further it provides analysis on Marketing of Chillies and Turmeric at all India level in general, a special analysis is made at Andhra Pradesh, particularly in Warangal District. It explore the farmers problems while marketing 0f commodities.

O autorze

Mr.THIRUPATHI KANCHU M.Com,M.Phil,MBA,(Ph.D),and UGC NET Qualified,is a Faculty member, in the Department of commerce and business management, Satavahana University, Karimnagar, A.P. India. His area of specialization is Marketing and Finance. He has published papers in reputed journals and presented papers in national and international conferences.