Marketing in the 21st Century and Beyond: Timeless Strategies for Success

ISBN-13: 9781440828522 / Angielski / Twarda / 2012 / 276 str.

Bruce D. Keillor

Opis

"Marketing in the 21st Century and Beyond: Timeless Strategies for Success" contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.