Marketing in a Digital World

ISBN-13: 9781787563407 / Angielski / Twarda / 2019 / 248 str.

USA) Aric Rindfleisch (University of Illinois; USA) Alan J. Malter (University of Illinois

Opis

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.