Marketing in China: Volume I-IV

ISBN-13: 9781473915794 / Angielski / Twarda / 2016 / 1304 str.

Yonggui Wang

Opis

The SAGE Library in Marketing offers academics the opportunity to access the rich diversity of marketing thinking and research. Drawing on the most influential articles to have been written about marketing, the major works in this series are edited by scholars at the forefront of their fields.