ISBN-13: 9783639149425 / Angielski / Miękka / 2009 / 64 str.
The book is an innovative work done by the Universityof Leeds graduates for the multinational GE Sentinelto identify the potential of its products in TheCentral and East European markets. It presents acase study on Poland, Hungary and Czech Republic anddoes not limit itself to the company but providesinsight to all the organizations who want to selltheir products and expand into the region. Theindepth research and analysis not only restrictsitself to the boiler market but studies political andsocio-economic environment, market screening andentry strategies, distribution channels anddistributor relationships in the Central and EastEurope. This work will find international readershipin the firms who are willing to internationalize,business executives, academic and socio-politicalinstitutions and researchers. The work gains all themore importance as it stresses on the sustainabledevelopment and integrates growth withsustainability. It provides a Green light at theend of the tunnel.