Marketing from Islamic Perspective: Some Cases from Muslim World

ISBN-13: 9783330008946 / Angielski / Miękka / 2017 / 88 str.

Md Golam Mohiuddin

Opis

Professor Dr. Md Golam Mohiuddin has written this book with a view to clarify the Islamic concept of marketing, specially show the annotation on halal business in Malaysia and Bangladesh perspective. This write is not a comprehensive one. The main objective of the study is to articulate the Islamic way of marketing with regard to Halal Business in Malaysia and Bangladesh. The main issues of this book are as follows: To explore critical elements of Islamic Marketing and Traditional Marketing To examine the various thoughts of Holy Qur'an, Sunnah and thinkers with regard to marketing To identify and analyze critically the distinctions between Islamic way of marketing and traditional marketing; To identify the barriers of the development and adoption of Islamic marketing system; To provide recommendations for Muslim populated countries to develop the enlightened Islamic way of marketing with regard to Halal Business especially for Malaysia and Bangladesh. Due to the time constrain as well limitations of budget author could not explain the different important issues of Islamic Marketing and Halal Business.

O autorze

Dr. Md Golam Mohiuddin, Professor of the Department of Management, Islamic University Kushtia, Bangladesh was born at Tolatoly, Thana: Chandina, District: Comilla, Bangladesh on 31 December, 1968. Since his student life, he has been closely associated with various activities of Islamic Dawah.