Marketing for the Non-Profit Sector

ISBN-13: 9780333525821 / Angielski / Miękka / 1992 / 190 str.

T. J. Hannagan;?Abar

Opis

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Spis treści

What is Marketing?.- Marketing in the Non-Profit Sector.- The Marketing Plan in a Non-Profit Organisation.- Marketing Research.- Collecting Marketing Information.- The Marketing Audit.- The Marketing Mix in Non-Profit.- Organisations Products and Services in Non-Profit Organisations.- Price in Non-Profit Organisations.- Place in Non-Profit Organisations.- Promotion in Non-Profit Organisations.- The Control of Marketing in Non-Profit Organisations.- Index.