Marketing for Nonprofit Organizations: Insights and Innovations

ISBN-13: 9780190090807 / Angielski / Miękka / 2021 / 240 str.

Stacy Landreth Grau

O autorze

Stacy Landreth Grau, PhD, is Professor of Entrepreneurship & Innovation Practice in the Neely School of Business and Director of IdeaFactory at Texas Christian University. Grau works with both nonprofit and social-impact organizations to assist in the creation of everything from planning and strategy to developing brand identity. She is co-founder of the HCO Lab, which helps organizations become more human-centered, and she is the founder for The Social Impact Project, which builds out resources for new social impact organizations in the Tarrant County area. Her research areas include cause-related marketing, nonprofit branding, corporate social responsibility, social entrepreneurship and social impact, design thinking, and innovative social media strategies. Grau's work has been published in more than 30 articles and two books.