Marketing for Manager

ISBN-13: 9786208420925 / Angielski / Miękka / 2025 / 300 str.

Dr.P. RAMACHANDRAN; Dr.M VASUHI

Opis

Marketing is the cornerstone of any successful business, bridging the gap between organizations and their customers. In today's dynamic and competitive world, understanding the Marketing for Manager is more essential than ever. This book is designed to provide readers with a comprehensive and practical understanding of the theories, strategies, and tools that drive effective marketing practices. The field of marketing has evolved significantly over the years, adapting to changes in technology, consumer behavior, and global markets. From traditional approaches focusing on production and sales to modern philosophies such as holistic marketing and customer-centric strategies, this book explores the full spectrum of marketing management concepts. This text delves into core topics such as customer value, market segmentation, branding, and the marketing mix, as well as advanced concepts like digital marketing, sustainability, and services marketing. We welcome your feedback and suggestions as we continue to evolve and improve this work.Happy reading and learning!