ISBN-13: 9781560241775 / Angielski / Twarda / 1992 / 178 str.
ISBN-13: 9781560241775 / Angielski / Twarda / 1992 / 178 str.
An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how to analyze constituents' needs and to develop programmes to meet these needs.