Marketing and Marketing Assessment (Rle Marketing)

ISBN-13: 9781138788466 / Angielski / Twarda / 2014 / 196 str.

J. L. Sewell

Opis

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Spis treści

1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.

O autorze

Multivolume collection by leading authors in the field