Marketing Your City, U.S.A. : A Guide to Developing a Strategic Tourism Marketing Plan

ISBN-13: 9780789005915 / Angielski / Twarda / 1998 / 109 str.

Ronald A. Nykiel; Elizabeth Jascolt

Opis

Provides guidelines for selecting and developing objectives, key strategies, and tactics to help produce or increase revenue through tourism. Topics include how to arrange a calendar of events, plan a yearly series of promotions, formulate a budget for advertising, and develop a city's infrastructure to be visitor-friendly. Paper edition (unseen),

O autorze

Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt