Marketing University Outreach Programs

ISBN-13: 9781560246107 / Angielski / Twarda / 1995 / 292 str.

Ralph S. Foster

Opis

Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.

O autorze

Ralph S Foster, William I Sauser, Donald Self