Marketing Study:Factors affecting the LED lighting B2B buyer behaviour : Marketing guide for companies operating in the B2B LED lighting industry

ISBN-13: 9783659864872 / Angielski / Miękka / 2016 / 132 str.

Atul Wahi

Opis

The book titled "A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting" has significant importance as the LED lighting industry is one of the strongest growth industries in the energy sector acting as an enabler in reduction of carbon footprint by being a catalyst of change in fight against climate change. The major results seen in this research while interviewing OEMs was that price, quality, supplier knowledge were some of the key elements that influence a B2B customer decision-making. Through the primary and secondary research and the evidence gathered by the researcher it was seen that digital media is growing to play a key role in disseminating LED product knowledge, creating market awareness and enabling end-user pull. The research also highlighted the status of social media use in B2B organizations for decision-making purposes. It was seen that many organizations lack the skills and resources of applying social media technologies to their business needs and are working on different strategies to reduce this skill gap. The findings of the research will enable marketers to customize offerings by using social media and traditional marketing tools.

O autorze

Atul is a highly experienced marketing and sales executive with an MBA from Oxford Brookes, an MSc in System on Chip from University of Edinburgh. Atuls' professional experience includes stints at Samsung, Philips and currently Panasonic Groups' VS lighting solutions in the field of LED lighting and IoT. Atul thrives on technology and business.