Marketing Services in Tamilnadu Hill Resorts

ISBN-13: 9783330335219 / Angielski / Miękka / 2017 / 308 str.

Sudha B.

Opis

Hill resorts are visited by tourists from different places with multiple expectations. Reaching the hill resorts, staying in the resorts and the services expected by the tourists in the hill resorts are encountered with a number of problems and difficulties. The possible difficulties are found in accommodation, amenities, supporting services, ancillary services, guide services and entertainment. This book aims at finding out solutions for the problems faced by the tourists in the hill resorts. The differences in the perceptions about the services of the hill resorts between the domestic and foreign tourists are yet another aspect to be researched. Resorts are providing the services like room services, ancillary services, amenities, supporting services, entertainment facilities and guide services. The overall satisfaction of the tourists regarding the services rendered is dependent upon the demographic factors like age, education, occupation and income.

O autorze

Dr. B.SUDHA, M.Com., M.Phil., B.Ed., M.B.A ., Ph.D., Assistant Professor, Department of Commerce, Periyar University College of Arts and Science, Pappireddipatti (Po), Dharmapuri (Dt). She teaches various subjects for B.Com., M.Com., M.Phil., Programme. She has to her credit several research papers, articles.