Marketing Research - Cases Methods,Processes and Practices

ISBN-13: 9783659886720 / Angielski / Miękka / 2016 / 248 str.

Dhananjoy Datta

Opis

Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P's of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book.

O autorze

Dr. Dhananjoy Datta did his M.A in Economics from Jiwaji University, Gwalior, M. P, India in 1999. He did his Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata, W.B, India in 2004.He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura, India in 2015.