Marketing Research

ISBN-13: 9783659966613 / Angielski

Jiri Urbanek

Opis

Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the process of formulating marketing strategy. Marketing research can help in a variety of studies and makes use of both primary and secondary data sources. This book is introducing various methods of marketing research from well-know authors dealing with this topic.

O autorze

Urbanek, Jiri
Author is focusing on marketing research and consumer behaviour topics in various sectors. He is also active in marketing business in practise.