Marketing Public Transit: A Strategic Approach

ISBN-13: 9780275924997 / Angielski / Twarda / 1987 / 238 str.

Christopher H. Lovelock; Gordon Lewin; George S. Day

Opis

"Marketing Public Transit" provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.