Marketing Public Policy: Complexity, Hurts and Minefields

ISBN-13: 9781138559974 / Angielski / Miękka / 2018 / 160 str.

Basskaran Nair

Opis

This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

Spis treści

Introduction: The Marketing of Public Policy PART I Complexity and Communication Theories 1. Public Policy Dynamics 2. Wicked problems and their application 3. Institutions and Political Structures PART II Communication Practice 4. Agenda Setting, Framing and Priming 5. Social Marketing 6. Activism, Advocacy and Public Opinion 7. New Media are Mainstream PART III Issues Management 8. National Interests and Trade-offs

O autorze

Basskaran Nair is an Adjunct Associate Professor at the Lee Kuan Yew School of Public Policy, Singapore, and the author of the books, Primer in Public Relations in Singapore and From Main Street to Cyber Street: Changes in the Practice of Communication His research interests cover marketing communication, investor relations, media relations and issues management.