Marketing Planning

ISBN-13: 9780750682961 / Angielski / Twarda / 2006 / 132 str.

CIM

Opis

These cards are designed to be used in conjunction with the CIM Coursebooks and have been written specifically with revision in mind. Learning outcomes at the start of each chapter identify the main points, key topics are summarized and examination and revision tips are provided to give extra guidance.

Spis treści

Introduction to marketing planning; The marketing audit; Marketing planning implementation and control; Promotional operations; Product operations; Price operations; Place operations; Managing marketing relationships; International marketing; Industrial/business to business, FMCGs and services marketing; Not-for-profit, SMEs and virtual marketing.

O autorze

Edmund Husserl, J. N. Findlay, Michael Dummett, Dermot Moran