ISBN-13: 9781138980488 / Angielski / Miękka / 2015 / 252 str.
ISBN-13: 9781138980488 / Angielski / Miękka / 2015 / 252 str.
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: