Marketing Mix for Electronic Retailing

ISBN-13: 9786133991675 / Angielski / Miękka / 2018 / 160 str.

Samant Shant Priya; Vimlesh Kumar Soni

Opis

This research is an attempt to define the e tailing mix that was missing since long from marketing literature. Towards the end an attempt has been made to link the e tailing mix elements with consumer motives. A model has been proposed and confirmed using the Structural equation modeling. The authors are sure that it will be an interesting read for all and specially the practicing managers. There is always a scope for improvements.The authors welcome suggestions.

O autorze

Prof. Samant Shant Priya is an Associate Professor at Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi. Dr. Vimlesh Kumar Soni is an Assistant Professor at MANIT, Bhopal.