Marketing Mind Prints

ISBN-13: 9781349723294 / Angielski / Miękka / 2004 / 149 str.

Professor Philip J. Kitchen; P. Kitchen

Opis

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future.

Spis treści

Introduction to Marketing Mind Prints; P.Kitchen Marketing Mind Prints; P.Kitchen Marketing Due Diligence and the Future of Marketing; M.McDonald Innovation and Sustainable Competitive Advantage; D.Littler Invisible Forces: How Consumer Interactions Make the Difference; J. Goldenburg Landmarks in the Mapping of International Marketing; S.Paliwoda & J.Ryans Integrated Marketing: A New Vision; A.Jenkinson & B.Sain Beyond Relationship Marketing; C.Chien & L.Moutinho Conclusion; P.Kitchen

O autorze

CHARLES CHIEN Associate Professor of Marketing and Director of the Department of International Trade and Business, Feng Chia University, Taiwan, China JACOB GOLDENBURG Senior Lecturer, School of Business Administration, Hebrew University of Jerusalem, Israel ANGUS JENKINSON Professor of Integrated Marketing, University of Luton, UK DALE LITTLER Professor of Marketing at the Manchester School of Management and Dean of Management Studies at UMIST, UK MALCOLM McDONALD Professor of Marketing and Deputy Director of Cranfield School of Management, UK LUIZ MOUTINHO Professor of Marketing and Director of Doctoral Programme, University of Glasgow, UK STANLEY PALIWODA Professor of International Marketing, Birmingham Business School, University of Birmingham, UK JOHN RYANS James R. Good Professor of Global Strategy, Bowling Green State University, Ohio, USA BRANKO SAIN Research Fellow at the Centre for Integrated Marketing, University of Luton, UK