Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)

ISBN-13: 9781642503807 / Angielski / Twarda / 2021 / 272 str.

Scott Jeffrey Miller

Opis

In this second book of Scott Miller's Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities.

O autorze

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey's senior advisor on thought leadership, leading the strategy and development of the firm's speaker's bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world's largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for Inc.com and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career.