Marketing Management: Indian Rural Market Perspective

ISBN-13: 9783659824876 / Angielski / Miękka / 2016 / 264 str.

Nitin Zaware

Opis

This book "Marketing Management: Indian Rural Market Perspective'; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of need, his ability and willingness to pay a particular amount for his needs being served, the way he would like to be delivered, and his most preferred method of assessing information about the product and services. The elements of the marketing mix are intricately sensitively related to each other. This book "Marketing Management: Indian Rural Market Perspective'; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book.

O autorze

M.Com.,MBA,M.Phil. Ph.D., Dr Nitin Zaware is a distinguished Professor of Marketing and General Management and an acknowledged teacher.He has 18 years of teaching experience exclusively in Management Institutes. Presently he is working as a Director at Rajiv Gandhi Business School, Pune. Dr. Nitin Zaware is Ph.D.Research Guide for Marketing Mgmt.