Marketing Management

ISBN-13: 9786204751818 / Angielski / Miękka / 164 str.

Syeedun Nisa

Opis

Marketing Management is a book which covers basic concepts of Marketing. It is a good reference book for both BBA & MBA students who want to understand the basic principles and fundamentals of Marketing.The book has ten chapters and includes information on basic concepts of marketing, consumer behaviour, product & pricing decisions, distribution channels marketing research and market segmentation, sales promotion,sales forecasting and advertising. Each chapter includes practical examples, and is concluded with a series of exercises.

O autorze

Nisa, SyeedunDr Syeedun Nisa is an Assistant Professor in the Department of Management, Jamia Hamdard, New Delhi, with nearly two decades of teaching experience.She is an approved research guide at her University who has authored research papers which were published in national and international journals of repute.