Marketing Livestock and Meat

ISBN-13: 9781560220176 / Angielski / Miękka / 1993 / 500 str.

William Lesser

Opis

This text introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. It shows how the market functions as a whole to promote better skills and strategies for the marketing of red meats.

Spis treści

ContentsPart I: Background Material

• Introduction
• Economic Concepts
• Part II: Economics of the Demand and Supply for Red Meats
• Historical Overview
• World Livestock and Meat Production
• Trade in Livestock and Meat Products
• World Consumption of Red Meats
• Prices
• Livestock Cycles
• Part III: Understanding Livestock Marketing
• Functionaries in the System
• Market News--Sources and Ideas
• Regulation of Livestock Marketing
• Grades and Grading
• Marketing Alternatives
• Controlling Price Risk Through Futures Markets
• Part IV: Understanding Meat Marketing
• Meat Packing
• Processing and Distribution
• Retailing
• Away-From-Home Consumption
• A View to the Future
• Indexes

O autorze

Lesser, William H