Marketing Intelligence and Strategic Marketing Management

ISBN-13: 9783639254334 / Angielski / Miękka / 2010 / 284 str.

Chaudhuri Ranjan

Opis

The unifying theme of the whole dissertation is the investigators unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nations GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.

O autorze

Dr Ranjan Chaudhuri is an Assistant Professor in Marketing at National Institute of Industrial Engineering, Mumbai, India. He is the recipient of Ramaswamy P Aiyar Best Young Teacher in Management, 2009. Dr Chaudhuri authored more than 68 publications in referred National and International Journals and Conference Proceedings.