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Marketing Health Care Into the Twenty-First Century: The Changing Dynamic
ISBN-13: 9781560249795 / Angielski / Twarda / 1996 / 206 str.
Marketing Health Care Into the Twenty-First Century: The Changing Dynamic
ISBN-13: 9781560249795 / Angielski / Twarda / 1996 / 206 str.
cena 451,22 zł
(netto: 429,73 VAT: 5%)
Najniższa cena z 30 dni: 428,13 zł
(netto: 429,73 VAT: 5%)
Najniższa cena z 30 dni: 428,13 zł
Termin realizacji zamówienia:
ok. 16-18 dni roboczych.
ok. 16-18 dni roboczych.
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Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans and systems as products and emphasizing the importance of marketing concerns. Looks at factors including managed care, types of health care markets and plan structures, and ways for physicians and hosp
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