Marketing Geography : With special reference to retailing

ISBN-13: 9780415540308 / Angielski / Twarda / 2012 / 320 str.

Ross Davies

Opis

This text is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls.

Spis treści

List of illustrations.  List of tables.  1. The Scope of Marketing Geography  2. Traditional and Theoretical Frameworks of Study  3. Growth and Developments in the Distributive Trades  4. National and Regional Systems of Centres  5. Business Land Uses Inside the City  6. Changes in the Urban Business Pattern  7. Consumer Behaviour and Space Preferences in Shopping  8. Forecasting and Allocation Techniques  9. Store Location and Store Assessment Research  10. Conclusion.  Index