Throughout every chapter, da Costa brings a wide range of examples from the genre under examination, which gives a richly detailed picture of the English print market during its first seventy-five years. Her meticulous research focuses scholarly attention on the often-overlooked contributions of early printers, particularly those beyond the frequently studied pair of Caxton and de Worde, and shows the potential abundance of insights that can be drawn from close
analysis of the material aspects of printed texts.
Alexandra da Costa is a Senior University Lecturer at the Faculty of English in Cambridge. Her research primarily focuses on early printed books meant for an English readership and late fifteenth- and early sixteenth-century religious culture. Her previous book, Reforming Printing: Syon Abbey's Defence of Orthodoxy 1524-1535 (OUP, 2012) examined the printed books that Syon Abbey sponsored in the turbulent 1530s, when the Church in England was threatened by
both the spread of Lutheran heresy and Henry VIII's desire for greater ecclesiastical control.