Marketing Cultural and Heritage Tourism: A World of Opportunity

ISBN-13: 9781138405028 / Angielski / Twarda / 2017

Rosemary Rice McCormick

Opis

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.

Spis treści

Foreword by Beverly Barsook Introduction & Welcome Chapter 1: Tourism 101: The Cultural & Heritage Business Opportunity Chapter 2: The Cultural & Heritage Traveler Study Chapter 3: Marketing & Monetizing Cultural & Heritage Tourism Chapter 4: Partnership Strategies to Build Tourism Business Chapter 5: Targeting Your Most Productive Visitor Prospects Chapter 6: Merchandising, Special Events and Public Relations Chapter 7: Guest Services: Training Your Team to be Tourism Ambassadors Chapter 8: Driving Cultural Tourism: Drive Market and Group Tours Chapter 9: Riches from Niches: Shopping and Dining/Cultural Marketing Chapter 10: Online, Social Media, and Mobile Marketing to Tourists Chapter 11: Perspectives from Industry Leaders: Innovative Ways to Market Cultural & Heritage Tourism Chapter 12: Developing Your Cultural & Heritage Tourism Marketing Plans with a focus on Innovation and Cultural Entrepreneurship Appendix A: Glossary of Tourism Terms and Resources Appendix B: For More Information

O autorze

Rosemary Rice McCormick