Marketing Competitiveness of small scale industry in India

ISBN-13: 9786204739441 / Angielski / Miękka / 284 str.

Shveta Kalra

Opis

In the coming decades of the new millennium, it is incumbent for the policymakers to ensure that the Indian SME's are enabled to survive, keeping in view their importance in employment opportunities and job creation for unskilled and uneducated youth of the country in order to sustain social and economic stability of the country. The present book presents an entirely new approach to the marketing problems and competitiveness of small enterprises.

O autorze

Kalra, ShvetaDr SHVETA KALRA is currently working as Assistant Professor in University of Delhi. She completed her Phd in 2015 from University of Delhi. She is the winner of 3 Best paper awards and 2 research projects from International organisations like Academy of Indian Marketing.