Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition

ISBN-13: 9781138593930 / Angielski / Twarda / 2019 / 374 str.

Robert W. Palmatier; Eugene Sividas; Louis W. Stern

Opis

This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.