ISBN-13: 9783662511237 / Angielski / Miękka / 2016 / 167 str.
ISBN-13: 9783662511237 / Angielski / Miękka / 2016 / 167 str.
This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.