Marketing Automation

ISBN-13: 9781774072134 / Angielski / Miękka / 2019 / 222 str.

Jonah C. Pardillo

Opis

Provides an introduction to marketing automation, the tools for marketing automation and explains the various strategies of such automation. Also discussed in the book is the role of content marketing, methods for business development in this process, the impact of marketing automation on businesses, and key challenges.