Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

ISBN-13: 9781032052199 / Angielski / Miękka / 2021 / 200 str.

Jos? Marcos Carvalho de Mesquita; Erik Kostelijk

Opis

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

Spis treści

1. Creating and examining databases in SPSS  2. Introduction to exploratory data analysis  3. Analysis of variance  4. Regression analysis  5. Time series analysis  6. Discriminant analysis  7. Cluster analysis  8. Exploratory factor analysis (EFA)  9. Confirmatory factor analysis (CFA)  10. Structural equation modelling (SEM)