Marketing

ISBN-13: 9783659355905 / Angielski / Miękka / 2015 / 292 str.

I. Orait

Opis

Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.

O autorze

Margarita Isorait associated professor of Vilniaus kolegija/The university of applied sciences. She is a author of four books and 60 scientific article. Her research field is marketing, strategic marketing, advertising, branding, human resource management, strategic planning and management.