Market Segmentation in FMCG Companies

ISBN-13: 9786202060233 / Angielski / Miękka / 2017 / 220 str.

Amandeep Singh

Opis

Market segmentation is the segmentation of markets into homogeneous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in such a way that the differences between buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. This book explains the prevailing market segmentation basis in the market and their current existence.

O autorze

Dr. Amandeep Singh has done BIT MBA PhD in Marketing and has also qualified UGC-NET for Assistant Professor. He is having more than 12 years teaching experience.