Market Segmentation With Respect To University Students

ISBN-13: 9783659127496 / Angielski / Miękka / 2012 / 112 str.

Nadia Annisa

Opis

Market segmentation is a marketing approach that includes the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation processes also consider which of these segments to target. Market segmentation is a very important construct when predicting consumers purchasing behavior. Segmentation uses the premise that a consumer market can be identified and divided into segments-based upon consumers characteristics. The importance of indentifying market segments for each product and service has been long understood. People seek benefits from each consumed and this in turn provides a reason for true market segmentation (Haley, 1968).

O autorze

I lived in Indonesia with family and friends who always helped me in every way.I took a degree in BINUS international and Curtin Unversity, majoring in marketing and management made me expect know a bit in business, marketing, or management. with me writing this, I hope I can help a little bit of some people who want to know about Indonesia.