Market Research in Action

ISBN-13: 9781861529381 / Angielski / Miękka / 2004 / 320 str.

Michael Roe

Opis

Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.