Market Research Methodologies: Multi-Method and Qualitative Approaches

ISBN-13: 9781466663718 / Angielski / Twarda / 2014 / 300 str.

Amandeep Takhar-Lail

Opis

This work brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.