Mapping Strategic Diversity : Strategic Thinking from a Variety of Perspectives

ISBN-13: 9780415550239 / Angielski / Twarda / 2009 / 256 str.

Dany Jacobs

Opis

Henry Mintzberg's influential work suggests that there is a diverse strategy safari containing ten different types of strategy, which are used and studied in management. In this impressive book, Dany Jacobs introduces the field of strategic management and builds upon Mintzberg's work to demonstrate the actual diversity in the real world of strategic management.

In Strategy: Long Live Diversity, Jacobs distinguishes between "cockpit theories" of strategy, which bring rational analysis to the forefront and more abstract social science approaches, which bring in a wider array of influences to the theory and practice of business planning.

This textbook is a useful analysis for practising managers, but really comes into its own as an advanced introduction to the field of strategic management; having read this book, students are fully armed to enter the strategy jungle!

Spis treści

Introduction  1. The Essence of Strategy  2. A Few Traditional Classifications of Strategy  3. Thirty P’s for Perspective on Strategy  4. The Great Wood of Strategy  5. Where There is a Will, There is a Way  6. The Entrepreneur Deliberates, the Market Decides  7. That’s the Way We See, That’s How We Do It  8. Everything in Continuous Movement  9. Our Second Atlas of the Wood  10. Gusts of Winds on Pico Paradox  11. Paradoxes Relating to the Content

O autorze

Dany Jacobs is Professor of Industrial Dynamics and Innovation Policy at the University of Amsterdam and Professor of Art, Culture and Economy at the Universities of Applied Science ArtEZ and HAN in Arnhem, the Netherlands. He has been active in the field of innovation for more than 20 years.